Focus Features Digital Publicity Page, February 2024 – June 2024
As the Focus Features Digital Publicity Page, I brainstormed and executed events and partnerships with influencers and content creators to promote titles including Back to Black, Drive-Away Dolls, and legacy titles such as Eternal Sunshine of the Spotless Mind and Dazed and Confused. Influencer promotion for Focus Features films reached an average of 50 million followers across TikTok, Instagram, and YouTube through word-of-mouth screenings, PR packages, and premieres.
Along with experience in curating influencer and digital press invites, I checked in press and escorted influencers at in-person events such as premieres, junkets, and screenings to make sure everything went as planned.
In addition, I help create decks and documents tracking our campaigns, including press breaks, social reach/engagement, and unique monthly visitors, and deliver to filmmakers and stakeholders across the company.
I also created a database of over 500 influencers and content creators for potential collaboration.
Also having a hand in the multicultural aspect of our films, I was in charge of organizing and checking in employee resource group screenings to have word-of-mouth throughout the company for our titles. See my continued work as Digital Publicity Assistant HERE ✨
E! News Digital Video Page, October 2023 – February 2024
As the E! News Digital Video Page, I facilitated production for the news publication’s Snapchat Discover original “The Rundown.” With 8.7 million subscribers and 5 million unique viewers daily, I formatted scripts, organized and sorted through raw footage and b-roll, brainstormed questions for talent, and pitched ideas to the executive producers and editors. I was also in charge of uploading, transcribing, and publishing to Snapchat Discover. In addition, I helped the social media team with their monetization efforts by posting videos to E! News’ 70M+ followers across Twitter, Facebook, and Instagram.
I also took part in editing together bloopers and made appearances on their TikTok 😉
NBCU Television/Peacock Awards Page, May 2023 – October 2023
As the NBCU Television and Peacock Awards Page, I supported the Awards team with campaigns for Peacock and linear properties including Saturday Night Live, Vanderpump Rules, Poker Face, and more. Through the FYC (For Your Consideration) campaigns, I helped the team ideate and execute events, maintain the FYC website, design invites, and create e-blasts for Television Academy voters, earning the network/streamer 48 Emmy nominations for the season.
Alongside, I also booked travel, created itineraries, and oversaw cars for talent for FYC events throughout awards season.
I also was in charge of tracking press coverage surrounding NBCU and Peacock properties, awards predictions from pundits, and tracking/gathering materials for awards submissions including key art, credits, and video clips.
EMANUEL RODRIGUEZ 